This year marks the 70th anniversary of the founding of the People's Republic of China. After 70 years of endless efforts and innovation, China's economy has made remarkable progress. As one of the world's top exhibition organizers, Messe Düsseldorf GmbH saw great business opportunities in China during the period of ‘Reform and Opening Up’. In 1999, Messe Düsseldorf China Ltd. (hereinafter referred to as MDC) was established in Hong Kong, committed to helping Chinese companies to attend overseas trade fairs and establish business relationships with global partners.
In 2009, in order to expand its business in China mainland, Messe Düsseldorf GmbH set up a subsidiary in Shanghai — Messe Düsseldorf (Shanghai) Co., Ltd. (hereinafter referred to as MDS), with a branch office in Beijing. At present, the company has more than 70 experienced employees, providing all-round service for overseas enterprises to expand their market share by participating in the exhibitions held in China.
Past decades witnessed that MDS's exhibitions in various fields have achieved steady development, pumping fresh energy into China's growth engine
As one of the most successful exhibition companies in Germany, Messe Düsseldorf GmbH has 77 foreign representative offices and 7 subsidiaries worldwide, and its international service network covers 141 countries and regions. Of the more than 50 exhibitions held in Düsseldorf Germany, 23 are the world's No.1 exhibition brand in their respective industries. These events cover five key areas: Machine, tools, plant and equipment; Retail, trade and services; Health and medicine; Fashion and lifestyle; Leisure. And some of the world-renowned exhibition brands have been transplanted into China successfully.
In the past decades, Messe Düsseldorf launched 14 leading exhibitions and conferences in China by virtue of its in-depth understanding of local market and the long-term good cooperative relations with various authoritative institutions in respective industries, including Printing, Packaging, Plastics, Wires and Tubes, Wine and Liquor, Caravan, Medical Equipment, Retail, Safe Production and Occupational Health, etc.
A Glance at MDS Show Portfolio
When entering the millennium, China's printing industry went into a fast growth track, with nearly 300 printing enterprises founded every year. In order to promote the development of China's printing industry and build up constant communication channels between China and the world, MDS took advantage of the global resources of its mother show Drupa held in Düsseldorf and collaborated with The Printing Technology Association of China and The China Academy of Printing Technology to launch the first All in Print China (AIP) in 2003. Nowadays, AIP is one of the most influential professional exhibitions for printing in China. In 2018, the 7th AIP reached a record with an exhibition area of 110,000 sqm, covering 9 pavilions, attracting 1,030 exhibitors and 100,933 visitors from the globe.
In addition, Messe Düsseldorf plays a great role in promoting China's wire and cable, tube and pipe industries, which are known as the "nerve" and "blood vessel" of national economy. In 2004, the first wire China and Tube China was held in Shanghai, with Shanghai Electric Cable Research Institute Co., Ltd. and The Metallurgical Council of China Council for the Promotion of International Trade as co-organizers. In the following years, wire & Tube China succeeded in growing into the second largest events of wire & Tube global exhibition portfolio. Together with the Shanghai Fastener & Tech Show. wire & Tube China not only connect the upstream and downstream enterprises efficiently, but also greatly facilitated the one-stop procurement of buyers from all over the world.
In terms of plastics and rubber business, CHINAPLAS is definitely a trade platform to be mentioned. As one of the organizers, Messe Düsseldorf witnessed the significant growth of CHINAPLAS, which has become one of the world leading plastics and rubber trade fair after decades of development. For the Guangzhou fair concluded this May, 3,600+ global exhibitors showcased their innovative products and technologies, including 180+ worldwide or Asia debut of new and hot technologies.
Besides, MDS also joins hands with Adsale Exhibition to organize the Shanghai World of Packaging (swop) every two years, which is a member of interpack alliance. swop makes full use of interpack as the global network to help domestic manufacturers of processing and packaging machinery and packaging materials to seek business opportunities and develop innovatively. Meanwhile, its buyers come from various end use industries, such as food, beverage, confectionery, baked goods, pharmaceuticals, cosmetics and daily care products, etc.
On the other hand, China is experiencing a new period of consumption upgrading. People's expenditure on entertainment, culture experience, transportation and tourism has increased significantly. The rapid growth of All in CARAVANING (AIC) and ProWine China (PWC) in recent years is the evidence.
True to the motto "At home, anywhere", people can experience the entire fascination of mobile travelling not only at CARAVAN SALON in Germany, but also at All in CARAVANING in China since 2012. After AIC’s debut, it has grown into the most professional RV platform in Asia and also an ideal destination for Chinese people to learn about RV culture. From only 53 exhibitors in 2012 to 200 participating brands, together with 500 RV displayed and 24,008 visitors at new venue in 2019, we're proud to say that AIC is accelerating the popularity of RV culture in China and bring new concept to family tour.
At the same time, with the support of ProWein, the No. 1 event for wines and spirits worldwide, ProWine China has been known as a must-be event of this industry in China within a few years. Last year, PWC 2018 was the largest ever, welcomed 750 established wine producers and distributors from 39 countries and 18,936 trade visitors attended the three-day trade event. Its rapid growth proves that Chinese consumption habits are undergoing great changes. By tasting wines and spirits, people can experience the happiness brought by the high-quality lifestyle more directly. Besides, ProWine ASIA, as the newest of ProWein Düsseldorf's family of international trade fairs, now spans across the premier trading hubs of Asia-Pacific — held in Hong Kong China and Singapore in biennial fashion.
Meanwhile, MDS presents cutting-edge solutions and trends on retail as well. C-star — Shanghai's International Trade Fair for Solutions and Trends all about Retail will take you to the heart of China's fast-growing retail market. And the Medical Fair China (MFC) which just concluded in Suzhou with 6,989 professional attendees helps you to learn the leading international medical innovation solutions. Meanwhile, the biennial China International Occupational Safety & Health Exhibition (COS+H) has gained a wide reputation in China's safety protection and occupational health industry. In 2018, COS+H attracted more than 53,000 professional visitors, an increase of 163% over the previous year. For more details on MDS show portfolio, please visit www.mds.cn.
Discover the future: MDS strives to seek more strategic cooperation to build up world-class industry events in China.
In future, MDS will not only run existing brand events to a new high level, but also keep interacting with organizers of high-quality exhibitions in China to explore more potential cooperation opportunities, which has been recognized as a strategic priority of the company.
Mr. Marius Berlemann, the new on-board General Manager of Messe Düsseldorf Shanghai Co., Ltd. concluded: “In the past few years, our company have undergone an important transition period, and those remarkable achievements clearly show that our company structure, project positioning, and team setup can stand the test of market. Moreover, the pace of MDS development will not stop. We are looking forward to cooperating with more and more Chinese institutions or enterprises in the future to introduce brand exhibitions from Germany to China one by one.”
MDC is committed to assist Chinese enterprises to go abroad
MDC has helped countless Chinese companies to go abroad and establish long-term relationships with global partners for 20 years since its inception in Hong Kong in 1999, committed to connecting China and overseas markets.
Mr. Axel Bartkus, Managing Director of Messe Düsseldorf China Ltd. expressed his best wish to MDC. He said: "1978 is the year of China's official reform and opening up; 21 years later in 1999, we entered China with high expectation on this land and the rich exhibition organizing experience of Messe Düsseldorf GmbH in Germany. It turns out that these 20 years of hard work have not only enabled the rapid development of MDC's business, but also helped the parent company build a good corporate image in China and even Asia."
Messe Düsseldorf invested in the construction of Shanghai New International Expo Center to help the healthy development of China's exhibition industry
SNIEC, founded by Shanghai Municipal People Government and GEC which is a joint venture of Messe Düsseldorf GmbH, Messe München GmbH and Deutsche Messe AG. As the only Sino-German joint venue with world’s leading fairground management, SNIEC now is one of the most preferred places for exhibitions organizers in Shanghai, the gateway to a market of over 1.4 billion people.
Since its grand opening in November 2001, SNIEC has won an unprecedented success with attracting more than 7 million visitors and over 120,000 exhibitors annually. Its successful operation highlights the important role of the exhibition economy in the rapid development of China. At the same time, Messe Düsseldorf GmbH is also proud to make an important contribution to the economy of China with its advanced venue management capability.
Grateful to China, go hand in hand
Today, after years in the Chinese market, MDS and MDC want to sincerely thank all exhibitors, visitors and partners for their long-time support and trust. In the future, we believe that more and more overseas brands will successfully establish cooperative relationships with Chinese suppliers to purchase the world's top products and services. We also look forward that more Chinese companies could tap into the foreign industries smoothly with the help of MDC.
For more information about our companies or its exhibitions, please follow us at WeChat and LinkedIn, or visit the official website www.mds.cn.
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Ms. Karen Bu
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel.: +86-21-6169 8307
Fax: +86-21-6169 8301
Background information on MDS and MDC
Messe Düsseldorf (Shanghai) Co., Ltd. (MDS)
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top exhibition organizers. MDS is committed to introducing industry leading trade fairs to China and providing Chinese and international customers with superior exhibition services. MDS is successfully holding 14 leading trade fairs and conferences in China, covering a broad range of industries including printing, packaging, wire and tube, plastics, medical devices, retail, safety and health, wine & spirits and caravanning. With a workforce of 70+ fulltime employees, the company’s head office is located in Shanghai with a branch office in Beijing. For more information about MDS, please visit www.mds.cn.
Messe Düsseldorf China Ltd. (MDC)
Established in Hong Kong, China in 1999, Messe Düsseldorf China Ltd. (MDC) is a subsidiary of Messe Düsseldorf GmbH. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service to go broad. For more information about MDC, please visit www.mdc.com.cn.
Ms. Karen Bu
Tel: +86 21 6169 8307
Fax: +86 21 6169 8301
Address：Units 306-309, Tower 1, German Centre for Industry and Trade Shanghai 88 Keyuan Road, Zhangjiang Hi-Tech Park, Pudong, Shanghai 201203, China