Entering the new century, China is playing an increasingly important role in the global economy. More attention is paid to China, a rising economy in the world. Messe Düsseldorf GmbH, one of the top five exhibition organizers in the world, has already attached great importance to this growing market with a huge potential, and joined the investment for and construction of Shanghai New International Expo Center (SNIEC) in 1999, laying a successful foundation for the development of the exhibition industry in China. SNIEC is now the most advanced exhibition venue with the most comprehensive functions in the Asian Pacific region. By 2010, the indoor area of the venue has expanded to 200,000 sqm, and the outdoor area to 130,000 sqm.
Established in 1999 in Hong Kong SAR, Messe Düsseldorf China Ltd. (MDC) is the subsidiary of Messe Düsseldorf GmbH, which is one of the world’s leading exhibition organizers. MDC is committed to introducing world’s No. 1 trade fairs to China relying on its complete and mature marketing & service network. To provide the Chinese market with better individualized solutions and to promote localized operation strategies, MDC established Messe Düsseldorf (Shanghai) Co, Ltd. (MDS), its wholly foreign investment subsidiary after entering China for 10 years. By past successful experience, MDS is committed to further enlarge exhibition business scope and develop diversified cooperation relationships in China, as well as to enhance the exhibition’s influence in propelling the industry and motivating China’s economy. Currently, MDS runs four offices in Shanghai, Beijing, Shenyang and Chongqing in mainland China, with a workforce of roughly 65. Under the earnest and sincere cooperation with local professional institutions, industry associations and government departments, MDS has successfully held 13 leading trade fairs in China, covering the industries of printing, packaging, wire and tube, plastics, medical devices, retail, safety and health, wine & spirits and caravaning etc.
To help Chinese enterprises explore the overseas market, Messe Düsseldorf China Ltd spares no effort in assisting the companies to explore "Blue Ocean” abroad. Accordingly, the value added services of "Made in China” pavilions emerge as required and expand to destination market guide, exhibition consultation and practices as well as more personalized services for the companies to maximize their benefit by reasonable participation cost. Meanwhile, through the control on the quality of exhibitors, MDC will ensure the quality of "Made in China” pavilions so as to win the trust from the overseas buyers and further to achieve the "3-win” of exhibitors, buyers and MDC itself.
As the active advocator of offering professional exhibition services, the company has allocated each of its departments to provide high-quality, professional and value-added services by focusing on specific area, thus to offer maximized benefits for exhibitors and visitors. With respect to the corporate strategy, Messe Düsseldorf China Ltd focused on the standardization construction and employee training in 2008. The construction of standardization aims to improve the operation efficiency and standardize the management to support the rapidly growing exhibition business. Based on enhanced internal communication, the company pushes forward the overall standardization construction to standardize the entire company’s systems and criteria and to improve employees’ work efficiency and professional skills, with an eye to the formulation and implementation of operation standards for various departments and the optimization and management of database. As the further step of its standardization construction, the company has launched the brand-new Event Business Management Software in 2008 across the board, to focus on establishing standard automation system, optimizing process management, reducing cost, improving efficiency and quality of employees, thus to offer exhibitors with services on a faster and more convenient basis.
Meanwhile, Messe Düsseldorf China Ltd. has further advocated its corporate culture and team spirit among its employees centering on "Integrity & Credibility, People Oriented, Service Driven, Learning through Facts, and Thinking the Way Customers Think” in 2009. Team spirit was deemed as one of the major factors for success. As a whole team, we should respect our team member. With the same pursuit and values, every participant has the motivation from his pride of the team. Only with the team of strong cohesive force and competitiveness, MDC could be driven forward and developed fast.
Exhibition propels the industry, while the industry develops the economy. Messe Düsseldorf China Ltd has interpreted this concept in a perfect way with its performance.