About MDC

Messe Düsseldorf China Ltd.

Entering the new century, China is playing an increasingly important role in the global economy. More attention is paid to China, a rising economy in the world. Messe Düsseldorf GmbH, one of the leading exhibition organizers in the world, has already attached great importance to this growing market with a huge potential, and joined the investment for and construction of Shanghai New International Expo Center (SNIEC) in 1999, laying a successful foundation for the development of the exhibition industry in China. SNIEC is now the most advanced exhibition venue with the most comprehensive functions in the Asian Pacific region. By 2020, the indoor area of the venue has expanded to 200,000 sqm, and the outdoor area to 100,000 sqm.

Established in 1999 in Hong Kong SAR, Messe Düsseldorf China Ltd. (MDC) is the subsidiary of Messe Düsseldorf GmbH, which is one of the world’s leading exhibition organizers. MDC is committed to introducing world’s No. 1 trade fairs to China relying on its complete and mature marketing & service network. To provide the Chinese market with better individualized solutions and to promote localized operation strategies, MDC established Messe Düsseldorf (Shanghai) Co, Ltd. (MDS), its wholly foreign investment subsidiary after entering China for 10 years. By past successful experience, MDS is committed to further enlarge exhibition business scope and develop diversified cooperation relationships in China, as well as to enhance the exhibition’s influence in propelling the industry and motivating China’s economy. Currently, MDS runs four offices in Shanghai, Beijing, Shenyang and Chongqing in mainland China, with a workforce of roughly 65. Under the earnest and sincere cooperation with local professional institutions, industry associations and government departments, MDS has successfully held 13 leading trade fairs in China, covering the industries of printing, packaging, wire and tube, plastics, medical devices, retail, safety and health, wine & spirits and caravaning etc.

Established in


Indoor area of the venue has expanded to

200,000 sqm

Outdoor area to

100,000 sqm

Quality guaranteed by Brand
Founded in 1947, Messe Düsseldorf GmbH organizes exhibitions for a wide range of industries, such as machinery, plant & equipment, trade and service, medicine and health, fashion and lifestyle, leisure, etc. With 77 foreign representative offices and 7 subsidiaries, Messe Düsseldorf GmbH extends its service network to 141 countries and regions and is the truly world No.1 brand exhibition group. Among more than 40 professional exhibitions staged in Düsseldorf, 23 are the world No.1 events in the related industries. E.g., K – "International Trade Fair Plastics + Rubber”, drupa – "Print Media Messe, World Market Print Media, Publishing & Converting”, MEDICA – "World Forum for Medicine, International Trade Fair with Congress”, are all No.1 events in the world. Messe Düsseldorf China Ltd., thanks to the great support from its parent company, has been actively assisting Chinese enterprises to go abroad and compete with industry leading enterprises on the international market by adhering to the concept of "Service Uppermost”.
Outbound exhibition business focusing on quality services
With the gradual improvement of their competitiveness, Chinese enterprises have an increasingly stronger will for "competing on global market”. Messe Düsseldorf China Ltd commits itself to assisting Chinese enterprises to participate in world leading events organized by Messe Düsseldorf GmbH around the world. These events are of large scale and extensive influences and very popular among Chinese exhibitors. In order to ensure their successful participation in such oversea events, Messe Düsseldorf China Ltd offers comprehensive services for Chinese exhibitors covering pre-show, during-show and post-show stages. "Pre-show Seminar” covers the whole process of participation such as freight forwarding, booth construction, legal affairs, etc., and looks into every detail, winning wide applauses from outbound exhibitors. "Chinese Exhibitors Service Center” set up at the exhibition site makes it possible to offer Chinese exhibitors with prompt and circumspect services, and ensures the smooth execution of their on-site showcasing. In addition, in order to highlight the overall image of China Pavilion, Messe Düsseldorf China Ltd has the booths of China Pavilion specially constructed with unique Chinese features. The eye-catching "Made in China” image will surely attract more attention from the visitors. The brochures on China Pavilion distributed free on the site let visitors get the first-hand information on Chinese exhibitors. After the show, MDC will pay return visits to exhibitors to ensure better services in the future.

To help Chinese enterprises explore the overseas market, Messe Düsseldorf China Ltd spares no effort in assisting the companies to explore "Blue Ocean” abroad. Accordingly, the value added services of "Made in China” pavilions emerge as required and expand to destination market guide, exhibition consultation and practices as well as more personalized services for the companies to maximize their benefit by reasonable participation cost. Meanwhile, through the control on the quality of exhibitors, MDC will ensure the quality of "Made in China” pavilions so as to win the trust from the overseas buyers and further to achieve the "3-win” of exhibitors, buyers and MDC itself.

Organizing exhibitions that best meet the market demands
Taking its foothold in Mainland China, Messe Düsseldorf China Ltd is committed to introducing world No.1 events into China and offering exhibitors with localized quality services and real business opportunities in combination with the industrial development and specific market demand in China. With respect to the positioning and development direction of the events that it organizes, the company relies on the prior painstaking market research, pays close attention to the hotspots in the industry development, and keeps close relationship with trade associations, so as to provide its customers with the most suitable communication platform. During the past decade, the company has successfully built No. 1 brand exhibitions in the related industries in China and in Asia at large, such as All in Print China – "China International Exhibition for All Printing Technology & Equipment”, wire China – "The All China – International Wire & Cable Industry Trade Fair”, Tube China – "The All China – International Tube & Pipe Industry Trade Fair”, CIOSH – "China International Occupational Safety & Healthcare Goods Expo”, Medical Fair China, Chinaplas – "International Exhibition on Plastics and Rubber Industries”. The events organized by MDC have won wide recognition from the related industries whether in terms of scale, participating countries, or number of exhibitors and buyers. 
Development based on standardization
The success of Messe Düsseldorf China Ltd (MDC) lies in its far-sighted strategy and advanced management. The company initiated the creative ‘3-win Sustainable Development Strateg', implying that the cooperative partner in China, the involved industry and MDC, with an eye to the long-term benefits and sustained development of both the exhibition industry and related industry, can expand the market in co-efforts and eliminate malicious competition, so that all parties can benefit from the trade fairs. Messe Düsseldorf China Ltd, raised the brand-new concept of "Exhibition as hard media”, which means that the hardware of exhibition venue is rather restricted by the conditions of itself and surroundings and supportive services. So the exhibition company as the organizer of events shall make full use of exhibition as a hard media to attract exhibitors and buyers with enriched programs from the perspective of market so as to meet the demands of both buyers and suppliers.

As the active advocator of offering professional exhibition services, the company has allocated each of its departments to provide high-quality, professional and value-added services by focusing on specific area, thus to offer maximized benefits for exhibitors and visitors. With respect to the corporate strategy, Messe Düsseldorf China Ltd focused on the standardization construction and employee training in 2008. The construction of standardization aims to improve the operation efficiency and standardize the management to support the rapidly growing exhibition business. Based on enhanced internal communication, the company pushes forward the overall standardization construction to standardize the entire company’s systems and criteria and to improve employees’ work efficiency and professional skills, with an eye to the formulation and implementation of operation standards for various departments and the optimization and management of database. As the further step of its standardization construction, the company has launched the brand-new Event Business Management Software in 2008 across the board, to focus on establishing standard automation system, optimizing process management, reducing cost, improving efficiency and quality of employees, thus to offer exhibitors with services on a faster and more convenient basis.

Meanwhile, Messe Düsseldorf China Ltd. has further advocated its corporate culture and team spirit among its employees centering on "Integrity & Credibility, People Oriented, Service Driven, Learning through Facts, and Thinking the Way Customers Think” in 2009. Team spirit was deemed as one of the major factors for success. As a whole team, we should respect our team member. With the same pursuit and values, every participant has the motivation from his pride of the team. Only with the team of strong cohesive force and competitiveness, MDC could be driven forward and developed fast.

Exhibition propels the industry, while the industry develops the economy. Messe Düsseldorf China Ltd has interpreted this concept in a perfect way with its performance.