Mr. Marius Berlemann attended the maXcomm Shanghai 2021 and gave a speech on September 2


maXcomm is one of the biggest marketing and communication forums in Shanghai, which is organized by German Chamber of Commerce in China. The forum concluded on 2 September on the topic of “Brand Building and Sales Acceleration – How to Localize for the Chinese Market”.



Mr. Marius Berlemann, the General Manager at Messe Düsseldorf in China joined the panel discussion on “How to Navigate Change and Stand Out from the Crowd” with other three industry pioneers in media, business, marketing, and sales. As an expert devoted to exhibition industry for more than 10 years, Mr. Berlemann shared his professional and unique insights from the perspective of trade fairs as well as had fruitful communication with the attendees.




Furthermore, four parallel workshops and one keynote speech were delivered to over 130 participants at the same time.


As one of the top organisers in China, Messe Düsseldorf Shanghai (MDS) was pleased to take this opportunity to speak to the fellow professionals through maXcomm Shanghai 2021. MDS is always committed to providing Chinese and international customers with superior exhibition services.


This year, MDS schedules a total of nine trade fairs. In April the plastics trade fair CHINAPLAS was already successfully held with 3,612 exhibitors and 152,134 visitors as well as the occupational Health & Safety trade fair CIOSH with 1,565 exhibitors and 36,000 visitors. This was followed in June by the All in CARAVANING in Beijing with 200 brands as well as 25,448 visitors. By the end of this year, other six events specializing in wine & spirits, packaging, wire & cable, and medical devices will be held.



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