Dongguan China Shoes·China Shoetec & China Bags Shining Houjie in May

A Foothold of Market & Fashion Trend Display

Many business leaders agree that the financial crisis is over and the global economic recovery is underway. According to the statistic of China Customs, China exported 1.66 billion pairs of shoes from Jan – Feb 2010, with total value of USD 5.02 billion, an increase of 39.8% and 23.3% respectively year over year basis. Compare with the same period before the crisis outbreak of 2008, it recorded a 25.9% and 20.3% increase respectively. Along with the recovery of overall economy as well as shoe industry, many enterprises speed up their paces of development and promotion and launch various kinds of new products. Meanwhile, buyers actively source for the latest trendy items in order to meet the consumers' demand. The 11th Dongguan China Shoes·China Shoetec & China Bags (Spring), which will be staged on 4-6 May, 2010 at GD Modern International Exhibition Center, grasps this golden opportunity to provide a premier platform for product sourcing, market & fashion trend display to all industrial players. 

Receive Encouraging Response in Exhibitor Recruitment

As the economic winter passes, manufacturers act actively in attracting new customers. This signal is well demonstrated in The 11th Dongguan China Shoes·China Shoetec & China Bags (Spring 2010). The scale of the show increases by 10% comparing with last edition, accommodating about 500 exhibitors under 20,000sqm exhibiting area. Among all, 30% enterprises make their debuts there including Wenzhou Minioot Shoes Co., Ltd., Golden Lotus Shoes Factory Ltd., Tesun-DL, CPJ LTD. (shoes & bags section); Macneill Worldwide Pacific Ltd., Wenzhou Wenmei Tanning Machinery Fty. (Accessories, Leather & Materials section), Shanghai Yin Science & Technology Co., Ltd, Dongguan Hongji Shoe Machine Factory (Machinery section) and more.

An Effective Platform to Display the Latest Products

Under the severe competition nowadays, shoes & bags enterprises have to develop new products and brand image to strive for success. Pen Walking, a new collection of Sabatina Wellness (brand name of Peninsula International Corp. Ltd), will be launched in Dongguan China Shoes. Pen Walking defined by manufacturer as an "energy-saving footwear", is specially designed for office ladies. The unique curved sole design helps to control the activities from toe to heel, so that wearer can save more energy and feel more comfortable when walking. This shoe also provides fashionable designs that can easily catch the attention of trade visitors. 

Another renowned exhibitors Lead Style Ltd. will display its agent' brand "Sanük", which is a famous casual shoe and sandal brand in US. Sanük pronounces as "Sun-look", meaning "Happiness" in Thai. Sanük emphasizes not only its design but also its functionality, in accordance with the ergonomic comfort design for foot as well as the characteristics of lightweight and handmade. The breathable canvas materials with different trendy designs like fashion, yuppies, street, ethnic style, graffiti, etc., further enhance its attractiveness. The shoes are highly welcomed by Hollywood couple Angelina Jolie & Brad Pitt, surfer Donavon Frankenreiter, David Rastovich and rock climbing expert Chris Sharma, Randy Leavitt, etc. 

Apart from footwear exhibitors, many exhibitors of ornaments and hardware can also be found in fairground. Their products are widely applied in both bags and shoes. Companies like Singry International (H.K) Co., Ltd., Ying Li Shoes Materials, Wenzhou Wenmei Tanning Machinery Fty., Top Reliable Industries Limited and more are even the first time to appear in the show.

For years, the show receives enormous support from different associations including China Chamber of Commerce for Import & Export of Light Industrial Products and Arts-Crafts (CCCLA), Hong Kong Footwear Association, Putian Shoes Association, Dongguan Shoe Material Association, Dongguan Leather & Footwear Association, and Dongguan Shoe Machinery Association. These associations have already confirmed their participation in this edition.

Buyer Program to Facilitate Local and Overseas Visitors

As in previous editions, organizers endeavor to provide the best services to professional buyers. Under the VIP Buyer Program, selected buyers from shoe and bag chain stores, department stores, trading companies will be entitled to enjoy fabulous privileges like onsite business matching, free hotel accommodation and shuttle bus, etc., Besides, organizers collaborate with numbers of 4 to 5-stars hotels in Dongguan like Dongguan Sheraton Hotel, Pullman Hotels and Resorts, Regal Palace Hotel, Dongguan Exhibition International Hotel, Haiyatt Garden Hotel, Cinese Hotel and more, to promote the show whole year round to shoes and bags buyers who come to Dongguan for sourcing.

Series of Concurrent Events to Enrich the Show

Series of concurrent events will be held during the show. In this edition, organizers specially invite authoritative fashion trend forecaster WGSN to host a trend release "Future Style: Global Trend Directions AW10/11 & Trend Futures SS11" at 2:30pm – 3:30pm on 4 May. While PANTONE®, the world's color authority and WLH, the most established agent and importer of leather will share "Color Trend: Symmetry – A Timely Point of Focus Leading to Beautiful Expressions for Spring / Summer 2011" and "Material Forecast: Material Trend for Spring / Summer 2011" at 2:00pm – 4:15pm on 5 May.

Another highlight of Dongguan China Shoes . China Shoetec & China Bag – the fashion show, will be arranged to showcase the latest trends on men's, women's and kids' shoes & bags. In Hong Kong Footwear Design Competition Awarding Products Display Zone, visitors can view the display of awarding shoes and the creative concepts behind; while Trendy Shoes & Bags Display Zone will provide a broader insight to footwear factories and designers. There are also numbers of seminars that experts and scholars of the industry will be invited to speak on hot topics such as design, branding, quality standard, industry development, etc.

The show will be held in the same period with Canton Fair (Phase 3). To facilitate buyers from different countries and regions to visit the show, free shuttle bus service will be arranged between Hong Kong, Guangzhou, Shenzhen and the exhibition hall.

The 11th Dongguan China Shoes·China Shoetec & China Bags (Spring 2010) will be held on 4-6 May, 2010 at GD Modern International Exhibition Center, Houjie. It is Asia's premier one-stop sourcing platform for middle-to-high end footwear, bags, materials and machinery. The show is jointly organized by China Chamber of Commerce for Import & Export of Light Industrial Products and Arts-Crafts (CCCLA), Messe Düsseldorf China Ltd., Adsale Exhibition Services Ltd. and Guangdong Modern Convention and Exhibition Management Co., Ltd. It is the only professional shoes and bags exhibition in Dongguan as well as the UFI-approved event.
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